In a very entire world where tech CEOs frequently keep meticulously curated company personas, Mariya Nurislamova stands out for embracing a route that couple dare to tread. As the co-founder and CEO of Scentbird, one of the foremost fragrance subscription companies in North The usa, Mariya has established herself to get a forward-pondering organization leader. But beyond her achievement in the company environment, she has also emerged to be a spiritual guideline and intuitive Trainer, a metamorphosis she shares openly through her YouTube channel, “This is often Mariya.”
This convergence of commerce and cosmic consciousness would make Mariya Nurislamova One of the more unconventional—and persuasive—figures in the modern entrepreneurial landscape.
Building Scentbird: A Fragrance Disruptor
Mariya’s business enterprise job took flight in 2014 when she co-Started Scentbird, a company meant to make designer fragrances far more accessible by way of a month to month membership design. Modeled after Netflix, but for perfume enthusiasts, Scentbird quickly grew to become a go-to platform for fragrance discovery. Beneath her Management, the business grew to provide in excess of seven-hundred,000 subscribers, giving access to a lot more than 800 fragrances from major global makes.
With a strong foundation in model technique, offer chain logistics, and advertising, Mariya properly captivated venture funds, participated during the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ earnings business. She later on expanded her portfolio with Deck of Scarlet, a magnificence brand, and Drift, an automobile fragrance firm.
But though her track record inside the startup earth was soaring, Mariya was quietly going through a spiritual transformation that may soon spill into the public eye.
The Awakening: A Shift to Spirituality
About 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This internal evolution influenced her to dive into metaphysics, energy perform, meditation, and intuitive channeling. As she deepened her spiritual observe, she started creating content to help you others explore their own personal consciousness, in the end launching her YouTube channel “This Is Mariya.”
The channel, which now has more than a hundred,000 subscribers, features a variety of written content—guided meditations, soul therapeutic approaches, chakra get the job done, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply own. She invites her viewers to attach with by themselves, the divine, along with the unseen energies that shape our every day life.
Her followers typically describe her content as transformative, and he or she has cultivated a deeply loyal spiritual viewers via consistent engagement and authenticity.
Controversy within the Crossroads of Identification
Although many have embraced Mariya’s dual identification, Other individuals have elevated eyebrows—especially as her metaphysical beliefs became a lot more publicly obvious. In 2024, a characteristic via the Enterprise of Trend spotlighted The stress involving her roles like a tech CEO plus a spiritual Instructor.
Many of Mariya’s statements—like remarks on different healing, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from people, influencers, and in many cases previous collaborators. Various natural beauty influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social media marketing community forums debated the appropriateness of her beliefs in relation to her leadership situation in the mainstream brand.
In reaction, Mariya clarified that her spiritual teachings are personal and available under her initial title only, intentionally separated from her Specialist identification. Still the controversy opened up a broader dialogue about irrespective of whether public figures can—or should really—compartmentalize their beliefs in the age of transparency.
The Power and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Whilst numerous founders strive to take care of a picture of neutrality, she has decided on to show up as her complete self. This amount of transparency might be equally magnetic and polarizing.
On just one hand, her authenticity is refreshing. She delivers psychological intelligence and mindfulness to an field generally focused solely on scale and strategy. On one other, her outspokenness about spiritual matters invites scrutiny, especially in an period when on the web material can swiftly go viral and provoke powerful reactions.
Still, Mariya’s solution speaks to your deeper cultural change. As more people discover wellness, consciousness, and private progress, figures like her—who bridge the spiritual and content worlds—might become additional frequent, not much less.
Businesswoman. Mystic. Influencer.
In addition to managing her organizations and YouTube channel, Mariya has crafted an ecosystem of spiritual offerings. She hosts retreats, features personal channeling classes, sells spiritual resources, and it has even published a ebook titled seventy two Keys to Manifestation. She’s in essence created a parallel business in the spiritual Area—solely separate from her position at Scentbird, yet just as structured and scalable.
Her spiritual model, like her beauty brand name, is world wide, polished, and experience-driven. It’s obvious that Mariya applies the same degree of emphasis and creative imagination to each spheres of her existence. Irrespective of whether leading a group of developers or channeling divine Strength for your guided meditation, she provides with clarity and conviction.
The Highway In advance
Mariya Nurislamova’s journey raises vital questions on id, Management, and general public everyday living. Can a tech CEO even be a mystic? Should really business leaders share their individual beliefs with the public? What happens when These beliefs challenge conventional norms?
Whatever the responses, Mariya carries on to stroll her path unapologetically. She signifies a completely new technology of business owners—types who aren’t frightened to become complex, spiritual, and multidimensional. Her boldness might Expense her some partnerships, but In addition, it earns her admiration from those that value truth of the matter about conformity.
In the long run, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what this means to become whole.
Mariya Nurislamova life on the intersection of logic and instinct, organization and spirit, leadership and vulnerability. Her Tale is actually a Daring testament to dwelling authentically, even if that authenticity comes with possibility. As she continues to extend her dual empire—both earthly and cosmic—she invites us all to think about what mariya nurislamova this means to lead with soul.
No matter if you see her for a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova is just not frightened to break the mould.